Boston Growth Marketer Interview #3: Andrew Capland

Boston Growth Marketer Interview #3: Andrew Capland

I'm a growth geek. I currently lead the growth efforts at Wistia, where I spend my days running experiments & using data to accelerate our online growth.

Andrew Capland has made an exceptional career out of growth. He’s a marketing geek at heart and has worked with all types of clients like Bank of America, Disney, and Aflac in his ad agency days, and over 250 different startups while at HubSpot.

He’s happiest when getting to tinker his way to success, but also teaching others the system to get there.

Oblique Strategy

Welcome to my new company.

Boston Growth Marketing has been a long time in the making. It has had multiple names and lives before this one. Processes, or the choices that lead to success, can be extremely murky. They are minute, non-linear and complex, not easily described. While that might said for the inspiration behind many growth marketing successes, the process for creating Boston Growth Marketing was very simple.

The goal of this company is to bridge the gap between creative agency and marketing consultancy. I've met a lot of amazing people and friends who are designers, branding experts, developers, other marketers, and writers. Bringing them into client projects not only delivers massive value to the client, but it's also incredible to work with some of the smartest people that I know. It's a niche that is worth filling.

While startups instantly recognize the value we provide, more traditional companies are realizing that an outsourced and nimble growth marketing team is the fastest way towards sustainable results. 

The simplest way to describe Boston Growth Marketing is this: it's the highest performing team I could have ever put together in one place. You should see what we're capable of.