The Boston Growth Marketing Team
Ian Hughes, Founder
Ian is a creative growth marketer with over 15 years of growth marketing and design experience. He helps startups create a thriving platform for growth marketing, by combining his experience in marketing strategy, branding and design, content strategy, and analytics.
He has led North American design teams for PayPal, has held VP of marketing roles, and has also been an advisor for several established companies, agencies, and startups. He’s also been an audio engineer in the past (and still is for fun), having worked with the likes of NPR, TV shows, and many local & national bands.
Ian's passion is with startups and high-growth companies - he brings a unique mix of growth marketing, branding, and design experience to them. This unique combination of depth in digital marketing channels, visual & user experience design, and marketing technology is the key to how Boston Growth Marketing solves user acquisition, activation, retention, and other marketing funnel optimization problems quickly and efficiently.
TJ Miller, Advisor
TJ is a professional product designer, user experience strategist and technologist with over 15 years of experience. His focus is on human centered design, using empathy and experimentation for creative problem solving.
Back in 2005, TJ's professional design career began at the Boston Phoenix, where he did everything from designing print ads to mobile and web design. After leaving the Phoenix in 2011, TJ went on to work for local Boston start up, WHERE, where his focus was on user experience. Through an acquisition, he spent his next 6 years designing at a much larger scale for PayPal.
While at PayPal, TJ's main focus was mobile design, where he was instrumental in launching 3 major apps. With this success came an opportunity to move to California. He continued work on PayPal's design systems team, which set the standard for design across all PayPal products and experiences.
TJ is currently a Product Designer at Facebook in Menlo Park, CA, where he works on products that give people the power to build community and bring the world closer together.
Tom Hughes, Advisor
Tom has had a storied career working with some of the most influential founder/entrepreneurs of our time. As Senior Art Director at Polaroid, Tom worked directly with Dr. Edwin Land on his personal projects and elaborate product introductions. That work sparked Steve Jobs to hire Tom as the first Creative Director for the Macintosh project where he developed the product branding and worked with Chiat/Day on advertising. That work went on to influence the entire Apple branding, much of that brand character still exists today. Tom worked with Steve up to the point when Steve left Apple in 1985. Later, Tom joined Mitch Kapor of Lotus to rebrand the company and build an in-house design group.
He worked with the head of IBM Design for many years creating branding and packaging systems for the worldwide organization. In 1996, Tom co-founded Idealab with Bill Gross in Pasadena, CA, where he continues as an Adviser. Through Idealab, he has helped create over 150 companies contributing strategic messaging, branding, UX, and product design. Tom is involved with mentoring startups in Boston through Techstars and Mass Challenge.