Boston Growth Marketing
03 / BGM

Work

Selected BGM engagements, reconstructed from published client testimony and measured outcomes: context, constraint, work, and what changed.

Evidence, without overclaiming

Where a client or published case study provides a measurable result, it is stated directly. Where the evidence is qualitative, the story stays focused on the operating change rather than manufacturing an ROI figure.

100+startups and growth companies supported across B2B and B2C
Selected client experience
OneScreen.aiLocalyticsGift HeroMeruTestiveconnectRNAha!RevSmartPakMainstayPersuit
01OneScreen.ai / B2B advertising technology

Restoring lead flow with a focused acquisition path

1 quarter > prior 4 quarters
“BGM jumpstarted our marketing and delivered results quickly.”
Context

OneScreen.ai needed to rebuild lead flow quickly. The commercial team had an immediate demand problem and needed a working path from paid interest to conversion.

Diagnosis

The first priority was not a broad marketing transformation. It was a focused acquisition and conversion path that could begin producing useful demand quickly.

Work

BGM developed and launched a dedicated Google Ads landing experience. The first version was live and performing by the second week of the engagement.

Outcome

The company generated more leads in the fourth quarter than it had in the previous four quarters combined.

Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai
02Gift Hero / Consumer technology

Building the acquisition engine for early user growth

≈17,000 users / 6 months
“Consistently outperformed all of our targets.”
Context

Gift Hero needed immediate traction before the holiday period and a practical way to begin acquiring users without exceeding its available budget.

Diagnosis

The company needed a connected launch motion: clear growth strategy, digital acquisition programs, and design decisions that supported conversion.

Work

BGM developed the marketing strategy, launched digital acquisition campaigns, and provided ongoing design and conversion guidance.

Outcome

The work contributed to the acquisition of almost 17,000 users in six months, delivered at or below the planned budget.

Suvendu Pal, Founder and CEO, Gift Hero
03Localytics / B2B software

Creating a reusable GTM model for vertical launches

Reusable GTM + ABM system
Built for repeatable launches and clearer prioritization.
Context

Localytics was expanding into new verticals and needed a more repeatable way to organize go-to-market planning and account prioritization.

Diagnosis

Launch strategy and ABM scoring needed to work as one system so teams could apply a consistent model across verticals.

Work

BGM helped create a strategic go-to-market template for new vertical launches and upgraded the scoring model used in ABM campaigns.

Outcome

The team gained a reusable launch structure and a stronger basis for identifying and prioritizing target accounts.

Mark Feldman, Head of Revenue Operations, Localytics
04B2B SaaS company / Paid acquisition

Improving conversion efficiency without relying on more spend

+65% conversion / −12.3% CPA
Measured across the three months before and after BGM took control.
Context

An established B2B SaaS company was spending consistently on paid media while acquisition costs rose and conversion rates declined.

Diagnosis

The account needed tighter audience targeting, better landing-page conversion, and more disciplined bid and budget management.

Work

BGM audited the program, refined audience segmentation, improved landing experiences, and concentrated spend on the channels producing the strongest response.

Outcome

Over the published comparison period, conversion rate improved by 65%. September CPA was 12.3% below the April baseline while lead volume remained strong on lower spend.

Published BGM case study, 2023 engagement
A useful starting point

Where is growth
getting stuck?

Share what is changing, what feels constrained, or what the team needs to make work better.

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