Focused GTM Projects
A specific constraint, opportunity, or build with a clear working period and deliverable.
Boston Growth Marketing / 2026
Make GTM
work better.
BGM helps B2B companies understand where growth is getting stuck—and improve the strategy, systems, programs, and operating rhythm around it.
What we do01 / MarketSignal
What is changing?
02 / MotionFlow
Where is growth getting stuck?
03 / SystemsLeverage
What can work better?
04 / MeasureLearning
What changes next?
Leverage point
01 · Point of view
Growth is rarely a
single-channel problem.
It is usually a system problem: the market, offer, demand engine, sales motion, customer journey, data, and operating model are not working together as well as they could.
BGM works across those connections. We diagnose the constraint, identify where change can have leverage, and help teams build and operate the response.
The work sits between high-level GTM consulting and tactical agency execution—close enough to the business to shape the direction, and close enough to the work to make it real.
02 · Capabilities
Connected work across the GTM motion.
Strategy and execution in the same working system.
01 / 0502 / 0503 / 0504 / 0505 / 05
GTM Strategy
Clarify where growth is constrained, what matters now, and how the commercial motion should work.
Demand & Acquisition
Build a balanced acquisition system around the audiences, channels, and programs most likely to produce useful demand.
Conversion & Lifecycle
Improve how prospects and customers move through the journey, from first signal to expansion.
GTM Systems
Connect the process, technology, data, and automation required to operate the motion consistently.
Experimentation & Optimization
Create a disciplined way to test, learn, and improve without turning every idea into a major initiative.
03 · Operating model
Start with the constraint.
Build from there.
BGM uses a practical improvement loop. The sequence stays consistent; the work inside it changes with the business.
01
Diagnose
Understand the motion, evidence, constraints, and operating context.
02
Prioritize
Choose the few interventions with the highest practical leverage.
03
Build
Create the systems, programs, workflows, and experiments required.
04
Measure
Connect activity to operating signals and business outcomes.
05
Improve
Use what the work reveals to strengthen the next cycle.
04 · Engagements
Structured around
the work required.
Three ways to organize the relationship, based on the constraint and the work involved.
Embedded GTM Support
Senior direction and specialist execution integrated with an existing team for a set period.
Ongoing GTM Partnership
A durable operating relationship across priorities, programs, measurement, and iteration.
05 · Selected work
Work described by the change,
not the deliverable.
View work OneScreen.ai / B2B advertising technology
Restoring lead flow with a focused acquisition path
1 quarterproduced more leads than the prior four quarters combined
Context
OneScreen.ai needed to rebuild lead flow quickly. The commercial team had an immediate demand problem and needed a working path from paid interest to conversion.
Diagnosis
The first priority was not a broad marketing transformation. It was a focused acquisition and conversion path that could begin producing useful demand quickly.
Work
BGM developed and launched a dedicated Google Ads landing experience. The first version was live and performing by the second week of the engagement.
Outcome
The company generated more leads in the fourth quarter than it had in the previous four quarters combined.
Selected client experience
OneScreen.ai · Localytics · Gift Hero · Meru · Testive · connectRN · Aha! · Rev · SmartPak · Mainstay · Persuit
06 · AI & automation
Practical leverage,
applied to real work.
AI is most useful when it improves an existing motion: reducing manual work, accelerating analysis, making personalization manageable, or helping a team learn faster. BGM treats it as an operating capability, not a separate promise.
Workflow designResearch & analysisContent operationsSignal interpretation
07 · Ideas
Notes on making GTM
work better.
All ideas 01GTM Systems
Most growth problems are coordination problems
Why channel optimization rarely fixes a motion whose decisions, data, and ownership are disconnected.
02AI & OperationsUse AI to remove work before adding output
A practical standard for applying automation inside GTM teams without creating a new layer of noise.
03MeasurementA funnel is a model, not the business
How to use funnel metrics without letting a neat reporting structure hide a messy buying process.
Where is growth
getting stuck?
Share what is changing, what feels constrained, or what the team needs to make work better.
Contact BGM