Content Marketing

Create structure, performance, and consistency within your content marketing efforts to power all channels.

 
 
Marketing Content Strategy

Content Strategy

An SEO-focused, persona-based content marketing strategy makes the content you create more powerful. Clustering content around core topics and mapping it to your persona buying journeys creates the fastest mechanism for repeatable growth.

And content isn’t just for the organic channel, it’s for all channels. Never again create content that is siloed, orphaned, or has an uncertain purpose.


SEO (SEarch Engine Optimization)

Effective SEO is one part content selection and structure, one part technical optimization, and one part strategic knowledge of where your business fits into the content environment of your industry. While anyone can perform a basic SEO Audit these days with off-the-shelf tools available today, we focus on teaching clients the SEO skills they need to be successful on the organic channel today and into the future.

Then again, every client I’ve ever spoken or worked with has zero content writing bandwidth in house. So that’s why we provide content design and writing services for many industries.

SEO

ebook writing and design1.png

marketing content design and writing

Communicating well is in our DNA. We’ve created content for many companies and types of customers, from complex B2B technology sales to eCommerce and B2C brands. From ebooks like the 100+ page Enterprise’s Guide to Selling on Amazon to case studies, blogs, whitepapers, pitch decks, webinars and more.

If you have in-house experts, we can bring that knowledge to life.


Persona creation

Personas are part of the backbone of all marketing efforts. They are often overlooked, taken for granted, created, then forgotten. There are several ways to create personas and how you do it depends on your industry, business type, and product portfolio. Their goal is to allow content creators to understand user problems, workflows, goals, and other attributes, then create efficient content to solve them.

Our proprietary Modular Personas framework was created for B2B brands that sell into many use case cases, industries, and user types. Download (coming soon!) the BGM Guide to Creating Modular Personas and get a strategic map of how to solve this problem.

personas.png